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Mac Grafix’s greatest strength is its creative designers and savvy programmers. When you start a project with the best staff, you are destined to finish ahead. Mac Grafix’s team of bright and energetic professionals deliver more thana completes project – they deliver results.
Our Team has been working in the sphere of IT and Internet marketing for more than 5 years. We have individual approach to every client and always take into account your opinion and desires. Mac Grafix closely follows new trends that take place in the IT and Internet marketing and we always
employ innovat.
How we work
Once we've talked, decided to work together, established a budget and signed a contract then the information download begins. We organize the information, establish the hierarchy, and create the brief. Using our web savvy, communication expertise and technological know-how, we create effective web communication on-time and on budget. After that, we disseminate the results and compare them to original goals. Finally, we leverage our learning to define next steps.
Download
In stage one, we discuss timelines, assets, budgets and process so that we have a clear understanding of the task before us. Then we put all this down in the term sheet and sign the contract. With the contract signed, there can be no surprises.
Analysis
In stage two, there are three guiding questions we need to answer:
What do you want to say?
To whom do you want to say it?
What do you want to happen next?
Of course, this means investigating other things like competition,
brand ID, business objectives, sales cycle, marketing plan and staff
competencies. It also involves technical questions about your company like your level of business automation and what your workflow is like. Once we know all this, we construct the creative contract. The creative contract is what your Wheel Media team works from to create the web solution. Everyone signs it and everyone sticks to it.
Design & Launch
In stage three, we research, analyze, concept, design, write and code. If it's a web site, the first thing that you will see is a site map and a description of functionality (if it's not a website, we go straight to design). Next we put together between 2 and 3 design comps from which you select one and provide further feedback. We refine, represent and get approval. Once you sign off on final design, our developer codes it and tests it in every browser, platform and hosting environment known to man. Once the developer is finished, you review, sign off again and (deep breath) go live.
But it's not over then.
Evaluate
In the fourth stage we measure the performance and compare the results to original goals. For example, are online purchases up? Is site traffic up? Is lead generation up? Does your entire company support it? And so on.
Expand
In stage five, we leverage our learning from stage four and knowledge of your business to identify other projects (banner ads, email marketing campaigns, etc.) that we think could have a high ROI. |
